Torii TX

What is Transformation Experience (TX)?

Transformation Experience (TX) integrates design thinking into every phase of digital transformation. Prioritising both technology and human elements, TX enables organisations to build seamless, intuitive, and efficient systems that enhance the experience for employees, customers, and stakeholders alike.

Benefits of TX

The Transformation Experience (TX) delivers a people-centred approach to change that goes beyond technology by focusing on culture, behaviour, and purpose. This ensures that transformation efforts are not only strategically sound but also embraced and adopted by the people involved.

By integrating design thinking with business strategy and change management, TX helps organisations achieve smoother adoption, reduce resistance, and minimise disruption. The result is faster, more effective implementation of new systems and processes, higher employee and customer engagement, and lasting value that drives sustainable growth and innovation.

In essence, TX transforms change from a challenge into an opportunity—creating progress that sticks and delivers meaningful, measurable impact.

TX Framework

Unlike traditional approaches that treat transformation as a tech-centred issue, TX places user experience (UX) at it’s core, creating a more meaningful, sustainable transformation with lasting value for both individuals and the organisation as a whole.