Defining Design with Torii TX
Leadership in Digital Transformation
Over the past decade, enterprises have significantly ramped up investments in digital transformation, with estimates running in the trillions globally and billions within Australia.
What is TX?
Transformation Experience (TX) integrates design thinking into every phase of digital transformation. Prioritising both technology and human elements, TX enables organisations to build seamless, intuitive, and efficient systems that enhance the experience for employees, customers, and stakeholders alike.
Benefits of TX
Transformation Experience (TX) takes a people-first approach to change, combining design thinking with strategy and change management. By aligning culture and behaviour with purpose, TX drives smoother adoption, reduces resistance, and delivers lasting impact through faster, more effective transformation.
TX Framework
Unlike traditional approaches that treat transformation as a tech-centred issue, TX places user experience (UX) at it’s core, creating a more meaningful, sustainable transformation with lasting value for both individuals and the organisation as a whole.
As a partner in various transformation journeys, we consistently see challenges emerge:
Overemphasis on Technology at the Expense of Human Experience
Many organisations dive headfirst into implementing the latest technologies without adequately considering their impact on end-users. While advanced tools may improve efficiency, they often lack a user-centric design, leading to adoption issues and user dissatisfaction.
Fragmented Processes Leading to Siloed Experiences
Transformation efforts often highlight existing silos within an organisation, resulting in disjointed experiences for both customers and employees. When departments work in isolation, valuable insights and innovative ideas can be lost, creating inconsistencies in the user journey.
A Gap Between Strategic Vision and Actionable Steps
High-level strategic visions are essential for digital transformation, but without clear, actionable steps, they remain abstract concepts. Bridging this gap requires a roadmap that connects long-term objectives to specific, measurable actions.
