Our History
A look back at the moments that shaped us, our people, purpose, and impact.
2012
Where It All Began
Torii was founded by Joe Woodham on the foundation of trusted relationships across Australia’s tech sector. From day one, our mission has been simple: empower ambitious brands to scale and succeed by embedding exceptional talent where it matters most.
2015
Building a Reputation
Within three years, Torii had established itself as a trusted partner to some of the country’s most forward-thinking businesses and “Scale-Ups”, establishing and growing Product teams. Many of those early relationships continue to thrive today.
2017
Scaling with Intent
Torii matured its operations and shifted its focus from early stage businesses and scale-ups to partnering with enterprise businesses with bigger and more complex problems.
2020
Sharpening Our Focus
As design became a strategic priority for business, Torii was able to sharpen its focus on design consulting. We help design leaders build capability, scale effectively, and bring bold ideas to life faster.
2021
Deepening Our Expertise
Phil Clayton joins as Design Director, bringing deep expertise and a shared vision for a people-first and design centric approach. Torii launched a holistic, purpose-built support framework, deepened existing partnerships and won new clients, and grew a permanent practitioner base.
2024
Living Our Vision and Values
Torii’s growth continues, with new clients, new regions, and the industry’s best people joining the journey. From our partnership with Design Outlook to expanding our presence across Australia, we remain focused on doing meaningful work, the right way, backed by the values that have guided us from the start.