Artificial intelligence is no longer a futuristic concept, it’s the engine powering some of the most innovative digital experiences today.
In 2025, AI’s influence on product and service design is more pronounced than ever, with adaptive and personalised experiences setting new standards for user engagement.
A leading trend is the rise of adaptive user interfaces. These AI-powered systems learn from user behaviour and preferences, dynamically adjusting layouts, content, and functionality for each individual. For example, Microsoft’s Loop platform reorganises workspaces in real time based on collaboration patterns, making workflows more intuitive and productive. Similarly, tools like Figma and Uizard leverage AI to automate layout generation and prototyping, enabling designers to iterate faster and with greater accuracy.
Real-world business applications abound. Telstra has automated IT and HR tasks using AI, resulting in improved efficiency and reduced costs. Arup uses Microsoft 365 Copilot to boost productivity and creativity, while Atera’s AI-powered IT platform proactively identifies and resolves issues, improving efficiency tenfold.
The key to these breakthroughs is not just technical sophistication, but how seamlessly AI is woven into the user experience. As AI continues to evolve, its role in digital product design will be defined by its ability to deliver hyper-personalised, context-aware, and ethically transparent experiences that build trust and keep users coming back.
Author
